Marketing Your Practice
jeff.wilson1.cpa • October 25, 2022
This article is part of an ongoing series. In part 1, I covered how to measure your firm’s performance, and in part 2, I discussed seeking client satisfaction. In this article, I’ll go over marketing your practice.
This series is a prequel to my QuickBooks® Connect session: Measure Once, Cut Twice. Here’s more on marketing your practice.
Personally, my least favorite phase is marketing. I feel I’m a pretty good CPA with no lousy record. I believe clients should look at my website, read my bio, and make their purchasing decision. It all makes sense to me, but IT DOESN’T WORK LIKE THAT!
As our marketing team often reminds me, we must build a marketing program, test it, and then measure it.
Check it out – Marketing Your Practice
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How does history influence the way accounting and bookkeeping professionals run their practices? How does history inspire all of us to learn from others and excel in our personal and professional lives? To celebrate and honor Black History Month, Scott H. Cytron sat down with three leaders in the profession to discuss these topics—and much more: Check it out – Celebrating and honoring Black History Month